UK-Based Agency, Equi Media Selects eSpatial To Map Sales and Marketing Data
19 July 2012 - eSpatial, leading provider of powerful online mapping software, is delighted to announce Equi Media – the UK-based Media agency – as a new customer.
Equi Media provide search, social, media, conversion and analytics to customers across various categories including B2B and B2C, Charity, Travel, and Retail to name but a few - within the UK and across 22 other international countries worldwide.
Equi Media were familiar with the value of leveraging data for efficient analysis when they came to eSpatial. They needed a solution that would allow them to visualise and analyse customer and survey respondent data. “We were looking for a solution that was budget friendly and wouldn’t require intensive training – one that would allow us to quickly, and easily enhance our analyses of our clients’ data” says Kathryn Jefferies, Head of Media and Social, Equi Media.
Having looked into alternative data visualization tools – Equi Media found eSpatial to best satisfy their needs. The media agency have since been leveraging eSpatial for visualising all of their sales data – and have explored their options to create territories based on the results shown on their maps.
“eSpatial has become a valuable asset in our data analysis toolkit". says Kathryn Jefferies. “It’s extremely beneficial to have the ability to visualise trends in our clients’ data to ensure that nothing is going unnoticed – empowering us to act on time and on trend to opportunities! Our customers are pleased with the enhanced reporting and analysis we can now give them too”.
“We’re delighted Equi Media chose us” says eSpatial Chief Sales and Marketing Officer, Colm Mulcahy. “They understand data as well as we do, and that visual perspective through mapping is the key to leveraging the value of sales and marketing data”.
About Equi Media
Equi=Media specialises in digital direct media management, helping clients maximise return on their marketing investments. Equi=Media works to maximise value throughout the sales funnel with its five core business areas; media, search, social, analytics and conversion marketing supported by technology, data warehousing and insight teams.
Media
Equi=Media builds comprehensive digital media strategies, and plans and buys extensive digital and direct media on behalf of its’ clients, from digital display advertising, affiliate programme management and email to national and regional press advertising.
The media team are regularly audited and found to be buying inventory at rates up to 30% below market rates across various sectors.
Search
Equi=Media’s search team are BETA testing partners with Google, Yahoo! and MSN. It is also a recognised Google partner and fully adwords qualified. The search team provides tailored natural and paid-for search solutions, delivering the most appropriate traffic to clients’ websites. It has a proven track record winning competitive SEM pitches in the UK, US and Europe.
Social
Equi Media’s social division, Sixth Sense, provides clients with comprehensive and innovative social media campaigns and channel management services. Working closely with the search team, Sixth sense ensures all social media activity not only enhances brand values, increases customer engagement with the brand and builds brand advocacy, but is also designed to benefit Search Engine listings to increase site traffic and sales. Innovation, creativity and a deep understanding of target markets and how to get their attention coupled with client integrated sCRM processes means Sixth Sense enables clients to use social media successfully to enhance their overall marketing mix.
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